Brighten up highlights with the shampoo that sells 1 every 40 seconds

published 10 July 2020

Now that salons are starting to open again this month, we are all after that golden ticket: an appointment to sort out the overgrown and faded strands that have become our collective lockdown hairstyle.

Some may say that blondes have had it worst? Whether you are a natural or bottle blonde, we all know the upkeep of these shiny locks is testing (even in a normal world!).

Light hair always needs extra care, as blonde strands tend to be more porous. They absorb sunlight and pollution as well as different metals and minerals in tap water. So it’s hardly surprising that in between sunning yourself in the garden and continually washing your hair at home, blonde hair will naturally take on a brassy and yellow tinge.

So while you wait for your first trip back to the hairdressers, try the Fudge Professional Clean Blonde Damage Rewind Shampoo, £15 and Fudge Professional Clean Blonde Damage Rewind Conditioner, £15 - a cult duo that already has an army of fans.

For hair to stay healthy and to prolong those cool tones, you need to use a colour-toning shampoo with violet pigments. These counteract unwanted warm tones to neutralise brassiness and bring true blonde back to life.

Start with the Fudge Professional Clean Blonde Damage Rewind Shampoo. Apply to wet hair and massage it in, covering your scalp and ends, then leave on for five minutes and rinse off. As well as refreshing your colour, proteins strengthen the hair and create a barrier against pollution and UV damage (what the brand calls Opti-PLEX™and HairGuard™technology).

Follow this up with the Fudge Professional Clean Blonde Damage Rewind Conditioner to maximise the toning effect. Massage through your hair, concentrating on the ends before rinsing off. This conditioner really packs a purple punch and smoothes cuticles to lock in colour.

So problem solved. Use once a week as maintenance in-between colour appointments and your blonde will never fade the same again!

Sarah Barnes is Junior Beauty Writer and Production Assistant at Marie Claire UK.

After attending a military school growing up (we are talking camo print, crawling through the mud) Sarah craved a creative outlook with fashion and beauty always being a huge draw. With a degree in Fashion Journalism from The University For The Creative Arts, Sarah was introduced into the world of beauty, health and print after publishing her own university magazine, which was an investigative project into the world of Paleo and Primal Wellbeing. Her love for production came after moving to Vancouver Canada, working on the sets for Toyota commercials as a production assistant.

Four years later, she is now Marie Claire UK’s Junior Beauty Writer and Production Assistant. Combining both her love for writing and production, having worked her way up from intern. With each day being different Sarah can be found writing beauty features, reporting backstage at Fashion Week on the latest beauty trends and working on Marie Claire’s various beauty awards and video content. Always on her face beauty wise; Urban Decays 24/7 Eyeliner in Roach, Elemis Daily Defence Shield SPF 30 and Estee Lauders Radiant Double Wear Concealer.

Sarah’s job also allows her to travel the world for Marie Claire’s beauty shoots, working on the shoot production and assisting with booking the best models and photographers. Highlights include shooting at sunset in the Lanzarote desert, from a speedboat in Mauritius and along the wild beaches of Sri Lanka- maybe that army training was useful after all?

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