It’s one of the most Googled make-up questions ever – not just because it’s cool but because it’s one of the trickiest looks to get right. In the first of our series of ‘Feeling Beauty’ films, Iris Law shows us how she wears hers…
When the camera pans to Iris Law she is a cat stalking her prey, becoming more and more transfixed by the bird’s feathery flutters. Her eyes deepen and in the moment before she pounces, the camera zones in on her lashes, which go from sparse and poker-straight to long and luscious.
Burberry Cat Lashes Ultra Black Mascara, £24, is behind the magic here, a brilliant all-rounder that makes even short lashes look dramatically thicker, thanks to a brush that gets all the way down to the root, lifting and fanning out the hairs as it goes. You can even swipe a second coat on to still-wet lashes without clumping – it’s that good.
Oh and ditch the lash primer – you don't need it with this formula and it stays put all day without depositing so much as a smudge or flake under the eyes.
'I avoid heavy make-up with too much coverage and like to keep the focus on my cheekbones and eyes,' says Iris of her favourite feline-like beauty look. 'I use lots of blush and Burberry Cat Lashes Ultra Black Mascara on my top and bottom lashes to give a little lift and make my eyes pop in a cat-like way.'
How to get that feline shape
1. Using the tail end of your brow as a reference point, draw a thin, diagonal line from the outer to the inner corner of your eye with Burberry Effortless Kohl Eyeliner, £18.50
2. Draw another line below the original and start to connect it to the lower lash line.
3. Fill in the triangle of space between your top lash line and your lower line, pushing the formula down in between the lashes, making sure there's no skin peeking through.
4. Repeat that same process on your other eye and make sure both lines are symmetrical. Follow with multiple coats of Burberry Cat Lashes Ultra Black Mascara, £24, and pull the wand out to the side to create a cat-eye flick.